The cell phone gambling industry is growing larger and larger as more and more players are entering this unsaturated market. A1, the Austrian GSM operator and Vodafone Live! are combining their forces in order to present new live cell phone gambling services. This new cooperation puts the both at high potential to swap the enter market as Vodafone's clients circle contains more than 100 million European mobile customers.
Vodafone Group Plc is the world's top cellular phone telecommunications corporation, offering a wide range of services plus voice and data communications. They have the best reputation in the mobile industry and it's no surprise that A1 chose them as their business partner.
As reported previously in Cell Gambling, A1 initiated its new cell phone gambling services last month by Vodafone's main portal. This service offers Vodafone's clients to place bets on live sporting events without any middleman such as online bookies. The new cell phone gambling service allows clients to increase their bets as the sporting event continues. Also the service features a changing-payouts rate that is updated during the sporting event, an unfamiliar service to mobile gamblers so far.
Manfred Bodner, the Co-CEO of A1 GSM Network has confirmed that "we are now offering to A1's customers' circle a comfortable service that makes it possible to place bets by means of mobiles at any time and place in Europe."
Ben Stephenson, Editorial Staff, 10/1/06