Harrah's Entertainment, already a huge company with numerous gaming properties, is now entering the world of mobile phone gaming.
Glu Mobile, who is well renowned for publishing games for cellular phones, has agreed to work with an affiliate of Harrah's Entertainment Inc. Together they will publish and develop games, ring-tones and graphics based on the World Series of Poker.
Glue will now become the sole partner for Harrah's, The World Series of Poker, and will start working to publish poker content in the next few months.
"The best-in-class alliance is a key component of our global distribution strategy for the World Series of Poker. Glu's expertise and marketing savvy will introduce the World Series of Poker to new audience around the world and create new ways for our current fans to experience our tournament."
Over the next few years, Glu will be publishing and creating new content, graphics, ring tones, and other applications for the mobile brand, World Series of Poker.
Greg Ballard, president and chief executive of Glu Mobile said: "The ever-increasing popularity of poker and the emerging consumer excitement of multiplayer mobile games combine to make this a timely and powerful alliance."
Ballard said, "Harrah's and the World Series of Poker are two of the biggest brands in the entertainment industry. The ever-increasing popularity of poker and the emerging consumer excitement of multiplayer mobile games combine to make this a timely and powerful alliance."